Sphinx: Website Design and Webflow Development
Project Overview
Sphinx is a pioneering company revolutionizing derivatives trading by unifying physical and derivative commodity markets on a single blockchain-powered platform. With a mission to provide traders worldwide with 24/7 direct market access, near-instant settlement, and unparalleled capital efficiency, Sphinx is redefining the trading landscape.
To bring their vision to life, they partnered with FlowSkale to design and develop a sleek, modern website and revamp the UI for their GCX trading app. Our work focused on crafting a seamless digital experience that reflects Sphinx’s innovative approach while making trading simple and accessible for both novice and experienced users.
The Objective
Sphinx aimed to establish a distinctive digital presence that matched their cutting-edge trading platform and Egyptian-inspired branding. The primary objectives were to:
- Design a modern, user-friendly website that showcases Sphinx’s unique value propositions - such as 24/7 trading, near-instant settlement, and up to 90% lower fees - while subtly weaving in Egyptian thematic elements.
- Develop a responsive website with engaging animations to articulate the platform’s value and build a strong brand identity.
- Revamp the GCX trading app UI to align with the website’s new aesthetic, ensuring an intuitive and familiar experience across dashboards, trade execution, and account management.
The Process
FlowSkale executed a streamlined, creative process to meet Sphinx’s ambitious goals under a tight timeline, balancing innovation with usability.
Kickoff & Strategy
We launched the project with an in-depth discovery session to unpack Sphinx’s vision: unifying commodity markets, simplifying blockchain-based trading, and appealing to a global audience of traders. This phase aligned our strategy with their goal of delivering a platform that’s both powerful and approachable, despite the complexity of their offerings.
Information Architecture
We crafted a clear sitemap to guide users seamlessly from exploring Sphinx’s features—like perpetual swaps and real-world asset trading - to understanding the platform’s benefits and taking action. The structure emphasized intuitive navigation and highlighted key calls-to-action, such as joining the community.
Website Design
Our team designed a visually striking, dark-themed website featuring teal and teal-green brand colors, accented with subtle Egyptian-inspired elements. Standout features included a LottieFiles-powered pyramid that animates and unfolds on scroll to showcase platform features, and a hero section where the trading app UI hovers into view - an animation Sphinx adored. The design balanced a modern trading aesthetic with their unique Egyptian identity.
Webflow Development
Using Webflow, we brought the design to life with a responsive, high-performance website. We integrated Lottie-animated UI elements, including the hero and CTA sections, to create an engaging user journey. Simultaneously, we revamped the GCX trading app UI to match the website’s branding, focusing on interactive dashboards, trade execution, and account management - ensuring familiarity with top trading platforms while simplifying the experience for all users.
Prelaunch QA
Despite a tight timeline, we conducted rigorous testing across devices and browsers to perfect the website’s responsiveness and the app UI’s functionality. We fine-tuned every detail - from animation load times to trading tool layouts - ensuring a polished, professional experience that met Sphinx’s high standards.
The Outcome
The redesigned Sphinx website and revamped trading app UI delivered a transformative digital experience that positioned Sphinx as a leader in blockchain-based trading:
Enhanced User Experience
The sleek, intuitive website guides users effortlessly through Sphinx’s offerings, with Lottie animations and a modern layout that make complex blockchain concepts approachable and engaging.
Distinctive Brand Presence
The dark theme, teal accents, and Egyptian-inspired elements - like the unfolding pyramid - create a unique, established look that sets Sphinx apart. The hero animation, featuring the trading app UI hovering into view, has become a standout feature that ties the brand together.
Streamlined Trading App UI
The revamped GCX app UI aligns perfectly with the website, offering a familiar yet fresh experience across dashboards, trade execution, and account management. By balancing simplicity with modern design, it caters to both novice and seasoned traders, paving the way for higher adoption.
Sphinx was thrilled with the outcome, praising FlowSkale’s creativity, speed, and responsiveness to feedback. They noted that the new website and app UI delivers a very unique digital presence. This project has laid the foundation for a long-term partnership, with Sphinx eager to continue enhancing their platform with us.
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